Drift Event Brands
Selection of Drift event brands, both in-person and virtual. Creative work includes brand identity, naming, and design, social graphics, and website design.
Role: Brand naming and identity, creative direction of copy and design.
After Hours
AfterHours is an in-person event brand. This invite-only event, was tailored to Marketing and Sales leaders and combined networking with a fun activity (wine tasting or indoor golf simulator) during the early evening hours.
Logo design by Sarah Porter. Design system and assets by Michelle Balaban.
The GTM Lab
The GTM Lab is a virtual event with a focus on GTM thought leadership. Drift has hosted this event twice (each with a related, but new design system) and has become a series, due to to its success. Assets include social promotions, registration landing page, and a follow-up ebook with the content presented.
Logo design by Sarah Porter. Design by Michelle Balaban. Copy by Diane Garcia and Nik Skogsberg.
Conversations (Re)Mastered
Conversations (Re)Mastered is a virtual event. As the leaders in Conversational Marketing, Drift hosted this event to share tips to better use the platform from our team and our customers.
Design by Sarah Porter.
Converge
Converge is a virtual event with a focus on thought leadership on the intersection of humans and AI. Creative work includes event identity, social promotions, landing page, and pos-event Wistia channel for on-demand content.
Logo and design by Alex Willis.
