DattoCon Event Branding

Annual partner conference held in Europe for Datto partners and prospects. Each year the event takes place in a different city, and a new event brand is created that reflects the culture of the location. Project with Datto Creative Services.

Role: Lead designer responsible for establishing event brand and guidelines. Design and art direction of promotional assets including social graphics, digital ads, and web assets for recruitment and registration. Space planning and budgeting for final environmental branding wishlist that creates a great attendee experience. Design and art direction of event branding including badges, environmental branding, directional signage and presentation design.